It all began in November, 1991, when the first XLARGE STORE opened in Vermont Avenue LA. The store spread the street culture of the 1990’s from LA, to the world. It was started by Eli Bonerz and Adam Silverman, just graduated from Architect School.
In the 90’s, a new street culture was born in LA; a mix of skateboard and music culture, as opposed to that of NY where hip hop and graffiti culture was born. Eli, Adam and Mike D from Beastie Boys, together gave the XLARGE STORE a strong cultural identity.
The items that the XLARGE STORE carried was groundbreaking at the time. By carrying, work wear such as Ben Davis and Carhartt, old school sneakers such as Adidas and Puma, they built the concept of the multi-brand shops of today.
Their original brand XLARGE, presented a unique style, “a representation of utilitarian wear as fashion, as opposed to everyday wear”, and created an original fashion style by blending the music, art and skateboarding culture. After 20 years, XLARGE continues to be the innovator and pioneer of the street wear world.
New label from XLARGE launched in 2015, a year before its 25th anniversary.
Yoshifumi Egawa is the designer/director of the label. He adds (“PLUS”) his style and philosophy to create the new history to XLARGE.
The “aZX” project is a series of adidas ZX shoes worked by the top adidas consortium stores worldwide. In August 8th, 2008, “VA”, which stands for “Various Artists”, was opened as the first adidas consortium store in Japan.
It focuses on bringing together various unique products to create the new sneaker culture.